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Promote Your Bus
Sales promotions, advertising, publicity
Question | Answer |
---|---|
The use of incentives or activities to stimulate sales or increase customer demand/traffic | Sales promotion |
Presentation of the entire store and its merchandise in ways that will attract potential customers and motivate them to make purchases | Visual merchandising |
Visual and artistic aspects of presenting a product to a select target audience | Display |
Overall look of a store and the series of mental pictures and feelings it evokes | Store image |
Lighting, color selection, flooring, and other materials | Fixtures |
The way the store's floor space is used to promote sales and provide customer service | Store layout |
Any form of impersonal, paid communication of ideas, goods or services directed toward a mass audience by an identified sponsor | Advertising |
Any nonpersonal presentatioin of ideas, goods, or services that is not paid for by the school | Publicity |