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MKT Chapter 5

consumer buyer behavior the buying behavior of final consumer-individuals, and households tha buy goods and services for personal consumptions
consumer market all the individuals and households that buy or acquire goods and services for personal consumption
culture the set of basic values, perceptions,wants, and behaviors learned by a member of society from family and other important institutions
subculture a group of people with shared value systems based on common life experiences and situations
social class relatively permanent and ordered divisions in a society whose members share similar values, interests,and behaviors
group two or more people who interact to accomplish individual or mutual goals
opinion leader person within a reference group who, because of special skills, knowledge, personality, or other characteristics exerts social influence on others
online social networks online social communities-blogs, social networks web sites, or virtual worlds where people socialize or exchange info and opinions
lifestyle a person's pattern of living as expressed in his or her activities, interests, and opinions
personality the unique psychological characteristics that distinguish a person or group
motive (drive) a need that is sufficiently pressing to direct the person to seek satisfaction of the need
perception the process by which people select, organize, and interpret info to form a meaningful picture of the world
learning changes in an individuals behavior arising from experience
belief a descriptive thought that a person holds about something
attitude a persons consistently favorable or unfavorable evaluations, feelings, and tendencies toward an object or idea



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