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# Desgin Decisions

### Pivot point design decisions

Design arrangement of shapes, lines and ornamental effects to create an artistic whole
proportion The relation of the part to it whole
Three levels of observation basic, detatial, abstract
Basic The level of observation seen in its outside shape or silhouette
Detail The level of observation seen in textures, color, etc
Abstract The level of observation that is leteral, concrete. Ex: Clothihng patten to make a dress
design elements Form, texture and color
Form the design element that is the foundation for every service. 3-d
Shape 2-d representaion of form: flat
Point a mark, before it is set in motion
line series of connecterd points
celestial axis a symbol that will idenetify straight and curved lines, angles and direction.
Texture the visual appearnce or feel of a surface
Color visual perception of the reflection of light
Design principles repetition, alternation, progression, and contrast
Repetition all untits are identical except position
Alternation sequention repetition of two or more units in a repeating pattern
Progression All units gradually change from increasing to decreasing or vice/verse.
Contrast relatinship of opposites
Balance The state of equilibrium existing between contrasting, opposite or interacting elements
Symmetrical balance harmonious arrangement of equal weight on both sides of the celestial axis
Asymmeetrical balance off centered arrangement of unequal weight on the celestial axis
Three sectioning way to measure the proportins of the face.
Oval the face shape that is the idea face shape
Round the face shape that looks circular: Short and wide rather than long and narrow
Square the face shape that is short and wide. angular with straight lines
Oblong the face shape that is long, narrow and angular. jaw line is wide and almost horizontal
pear the face shape that has a narrow forehead and a jaw that is the widest area of the face
Diamond the face shape that is widest ata the cheekbones and narrow at the forehead and chin
heart the face shape that has an elongated chins, while the forehead is wide
Profile outline of an object from the side, especial of the face
Straight profile This profile is the slight outward curvature form the front hairline to the tip of the nose and from the tip of the chin
Convex profile This profile is a strong outward curvature from a protruding nose or sloping forehead
Concave profile This profile is the inward curve by a protruding forehead and chin, and a small nose
Natural this client prefers to wear colors and materials found in nature
Romantic this client prefers to wear silk, lace, flower prints and pastel shades of color. Soft and feminine
Dramatic this client prefers to wear things out of the ordinary
gamine this client prefers to wear things that are playful and very feminine. hair is usually short
Classic this client prefers to wear coordinating clothes. Prefer hair colors that are more natural, such as blonde, red, or brunette.
Casual this client prefers to wear comfortable clothes and are low maintenance.
Introvert this personality gets energized internally from thoughts and ideas
Extravert This personality gets energized form other people and environment
Sensing This personality gets information from concrete facts
Intuitive This personality gets information from abstract ideas and original solutions
Thinking This personality is logical, objective and impersonal.
Feeling This personality uses the heart more than the head and relies strongly on values
Structured This personality plans routines and schedules.
flexible This personality adapt to the way work is done and adjust schedules based on changing circumstances
Created by: annalder

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