Save
Upgrade to remove ads
Busy. Please wait.
Log in with Clever
or
show password
Forgot Password?
Don't have an account?  Sign up 
Sign up using Clever
or
Username is available taken
show password


Make sure to remember your password. If you forget it there is no way for StudyStack to send you a reset link. You would need to create a new account. Your email address is only used to allow you to reset your password. See our Privacy Policy and Terms of Service.

Already a StudyStack user? Log In

Reset Password
Enter the associated with your account, and we'll email you a link to reset your password.
focusNode
Didn't know it?
click below
 
Knew it?
click below
Don't Know
Remaining cards (0)
Know
0:00
edit
Embed Code - If you would like this activity on your web page, copy the script below and paste it into your web page.

  Normal Size     Small Size show me how

MKT Chapter 3

QuestionAnswer
marketing environment the actors and forces outside marketing that affect the marketing managements ability to maintain successful relationships with target customers
microenvironment the actors close to the company that affect its ability to serve its customers-the company, suppliers, marketing intermediaries, customer markets, competitors, and publics
macroenvironment the larger societal forces that affect the microenvironment-demographic, economic, natural, technological, political, and cultural forces
marketing intermediaries firms that help the company to promote, sell, and distribute its goods to financial buyers
public any group that has actual or potential interest in or impact on an organizations ability to achieve its objectives
demography the study of human populations in terms of size, density, location, age, gender, race, occupation, and other statistics
baby boomers the 78 million people born during the baby boom following WWII -1964
generation x the 45 million people born between 1965 and 76 in the birth dearth following the baby boom
millennials (generation y) the 83 million children of the baby boomers, born between 77-2000
economic environment economic factors that affect consumer buying power and spending patterns
natural environment natural resources that are needed as inputs by markters or that are affected by marketing activites
environmental sustainability developing strategies and practices that creat a world economy that the planet can support indefinitely
technological environment forces that creat new technologies, creating new products and market opportunity
political environment laws, govt agencies, and pressure groups that influence and limit various organizations and individuals in a given society
cultural environment institutions and other forces that affect societys basic values, perception, preferences, and behaviors
Popular Business sets

 

 



Voices

Use these flashcards to help memorize information. Look at the large card and try to recall what is on the other side. Then click the card to flip it. If you knew the answer, click the green Know box. Otherwise, click the red Don't know box.

When you've placed seven or more cards in the Don't know box, click "retry" to try those cards again.

If you've accidentally put the card in the wrong box, just click on the card to take it out of the box.

You can also use your keyboard to move the cards as follows:

If you are logged in to your account, this website will remember which cards you know and don't know so that they are in the same box the next time you log in.

When you need a break, try one of the other activities listed below the flashcards like Matching, Snowman, or Hungry Bug. Although it may feel like you're playing a game, your brain is still making more connections with the information to help you out.

To see how well you know the information, try the Quiz or Test activity.

Pass complete!
"Know" box contains:
Time elapsed:
Retries:
restart all cards