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MarketingVocats4.01
Question | Answer |
---|---|
The process of transmitting messages between all involved parties | Communication |
Information, ideas, or feelings being expressed | Message |
Used to deliver messages to senders and receivers. For example, using a phone call to tell a customer about an upcoming sale | Channel |
Where the communication takes place. For example, an auto salesperson can communicate with a customer at the dealership or on the Internet. | Setting |
Any interference with the message(noise, interruptions, language, information overload) | Barriers |
The ability to convey messages using words | Verbal Communication |
critical for understanding messages | Listening Skills |
The ability to convey messages without using words (body language, hand gestures, first impressions, personal appearance) | Nonverbal Communication |
important for effective communication within a business and between businesses. | Writing Skills |
Formal method to communicate with people outside a business | Business Letter |
Fast, informal communication inside or outside a business | |
Brief written messages used within a business | Memorandum |
Another term for Memorandum | Memo |
Typically lengthy formal documents covering a variety of topics. | Business Report |
Graphically designed materials produced for internal or external uses | Company Publication |
essential to obtain a job and are used daily in all occupations | Reading Skills |
Communication that takes place during formal or informal meetings or visits. | Face to Face |
Used when parties cannot meet at the same location. This work-based communication gained popularity following the September 11, 2001 terrorist attacks. | Videoconferencing |
Usually takes place over the telephone. | Voice Only |
include letters, memos, and emails | Written Messages |
to organize and present ideas one should know the audience, purpose, and the ______ | Subject |