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Developing, promoting, pricing, selling, and distributing products Marketing
The group of consumers a business desires to have as customers Target Market
A business approach that directs all marketing efforts towards satisfying customer’s wants and needs Marketing Concept
Strengths, Weaknesses, Opportunities, Threats SWOT Analysis
Not a necessity, a desire Wants
A necessity for living Needs
The person who uses the product Consumer
The person who purchases the product Customer
Tangible items that satisfy customer’s needs and wants Goods
Intangible items that satisfy customer’s needs and wants Services
New and Improved Products as well as Lower Prices Benefits of Marketing
Opportunities and Threats External Factors
Created by: melinda.fornes