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DTP Terms

Desktop Publishing Terms

QuestionAnswer
Using athletes for milk commercials is an example of this. relevance
In a newspaper, showing the most important stories with bigger headlines and more text on the front page is an example of this. proportion
How the readers eyes follow the elements on a page. direction
Things that always stay the same, such as placement of page numbers is an example of this. consistency
Differences in color on the page. contrast
Small items in a page design that help it to fit together and work well for the reader. details
Vertical blocks of text used in newspapers and magazines. column
Where the publication is bound or folded. gutter
The space between the edge of the page and the text. margin
The title of an article. headline
A few words that lead into a headline. kicker
A sentence or paragraph following a headline that leads into the story. deck
Mini headlines used throughout a story. subheads
Text that explains what is going on in a picture. caption
Text that appears at the top of each page in a document. header
Text such as the date or page number that appears at the bottom of every page in a document. footer
Words that show when a story is continued to or from another page. jumpline
The title of a newspaper or magazine. nameplate
Symbols or graphics that help to identify a product. logo
How text is modified. type style
A type style that is thick, dark text. bold
Slanted text often used for quotes or book titles. italic
Text that is made to stand out from the page. shadow
A type style that has lines around the edges of each letter. outline
Easy to read text that is used for stories in a publication. light type
A type that is bold and brings attention to itself. dark type
The variation of a stroke in type. stress
The space between letters. kerning
The space between words. word spacing
The space between paragraphs in a document paragraph spacing
This is used to create lists of information. tab
Used to adjust the first line of a paragraph. indent
The space between lines of text. line spacing
Another term for line spacing. leading
A font with feet. serif
A font without feet sans-serif
A fun font with a graphical element. decorative
A font that resembles handwriting or cursive. script
A font with a lot of stress and thin, flat serifs. modern
A font with slanted serifs diagonal stress. old style
A font used for children's stories with little stress and serifs. slab serif
Space on a page that is not printed. white space
A headline that does not appear at the top of the page. drop
Lines in a publication. rules
Art that encloses a page or a portion of the page. border
A four-sided figure that encloses a page or a section of the page. box
Shadows added to graphics or text to make them stand out from the page. drop shadow
White text on a dark background. reverse
A colored box, often with text or graphics printed on top of it. screen
Pictures that are printed through the gutter or off the edges of a page. bleed
An initial cap that is placed down inside of a paragraph. dropped cap
An initial cap that is placed on the same line as the rest of the text in that line. raised cap
An initial cap that sits to the left of a block of text. freestanding cap
Text that wraps around an object or image. runaround
Text or images that are stretched or look unreal. distortion
Text that is not parallel to the bottom of the page. rotated type
A type of spacing in which each letter takes up the same amount of text. monospacing
A font such as Arial in which each letter only takes up the amount of space it needs. proportional spacing
The line that all letters sit on. baseline
The size of the lowercase letter a or c. x-height
The part of the letter that extends above the x-height. ascender
The part of a letter that extends below the baseline. descender
The enclosed portion of certain letters. counter
A picture of someone's head and shoulders. mug shot
Cutting part of the background out of a picture. crop
Trimming all of the background out of a picture, leaving only the main image. silhouette
Computer-generated artwork. clip art
Charts, graphs, or maps that help to deliver information. information graphics
The round or elliptical part of a letter. bowl
The straight main part of a letter. stem
Created by: shankats