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entreprenuership
| Question | Answer |
|---|---|
| what is marketing mix | must be directed towards a target. the 5 marketing strategies used to reach a market: product, place, price, promotion, and people. |
| all products a company makes or sells | product mix |
| pshysical container or wrapper used to present information | package |
| limits the number of outlets to one per area | exclusive distribution |
| the path a product takes from producer or manufacturer to finaluser or consumer | channel of distribution |
| name symbol or design used to identify the product | brand |
| brand that is owned and initiated by a wholesaler or retailer | private brand |
| process of investing products or businesses with which existing business is not currently involved | diversification |
| producer to consumer with no one in between | direct channel |
| part of package used to present information | label |
| how you deliver goods to consumers | place strategy |
| activities that need to be taken to carry out marketing plan | marketing tactics |
| how the consumers see your product in relation to other products | product positioning |
| if you place your product in all suitable sells it would be, | intensive |
| assures quality of the product | guarantee |
| goals a business wants to accomplish | marketing objective |
| 4 strategies | place, product, promotion, price |
| why would you eliminate your product | sells werent good |
| distribution limits | selective |
| name symbol or design of a product | brand |
| limits the number in a sales outlet in a given area | selective distribution |
| people or business that move products between producers and final users, including wholesalers, retailers, distributors and agents | intermediaries |