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unit 2
introduction to layout and design
Question | Answer |
---|---|
accordion fold | a zig-zag fold with 6- panels and two parallel folds that go in opposite directions;also known as zig-zag |
alignment | the placement of text or graphics on a line |
asymmetrical balance | the type of balance when both sides of the central axis are not identical, yet appear to have the same visual weight |
balance | a feeling of equality of weight, attention, or attraction of the various elements within a production as a means of accomplishing unity |
binding | the joining of pages with either wire, glue or other means |
bond | standard type of paper used in copiers and printers |
card stock | a heavy weight paper; typically used for business cards, greeting cards, past cards,etc. |
consistency | maintaining the same layout and style throughout the publication;i.e, fonts, colors, spacing,grphic elements. |