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unit 2 intro to layout and design

accordion fold a zig-zag fold with 6-panlels and two parrallel fold that go in opposite directions
alignment the placement of text or graphics on a line
asymetrical balance the type of balance when both sides of the central axis are not identical
balance a feeling of equality of weight, attention, or attraction of the various elemtents within a production as a means of aaccomplishing unity
binding the joining of pages whith either wire,glue or other means
bond standard type of paper used in copiers and printers
card stock a heavy weight paper, buisness cards
consistency maintaining the same layout and style throughout the presentation
contrast the difference in values,colors,textures,shapes,and other elements in a presentation
flow the visual path created by the arrangements of elements
focal point the vissually dominant elements in a presention
gatefold folding the side toward the middle of a page
half fold dividing the page in half
layout the arrangement of all key parts of a publication without includeing specific contents
legal 8.5x14
letter 8.5x11
line as a design element, lines can be used to divide or unite elements on a page
mass the physical or visual size of a publication or an object in the publication
mock layout rough draft of the finished publication that shows thae major elements of the publication
newsprint a type of paper that is low quality and inexpensive
optical center the optical center is slightly to the right of and above the actual center of a page
paper weight the actual weight in pounds of 500 full sheets of paper regardless ofthe basic size or grade of paper
perfect binding to bind pages together with glue to create a book
ream 5oo sheets of paper
repitition the use of the same visual effects a number of times in the same project
Created by: patrick m



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