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unit 2: introduction to layout and design
| word | definition |
|---|---|
| accordion fold | a zig- zag with 6 panels and two parallel folds that go in opposite directions, also known as zig zag. |
| alignment | the placement of text or graphics on a line |
| asymmetrical balance | the type of balance when both sides of the central axis are not identical yet appear to have the same visual weight. |
| balance | a feeling of equality of weight, attention, of the various elements within a production as a mean of accomplishment |
| binding | the joining of pages with either wire, glue or other means |
| bond | standard type of paper used in copiers and printers. |
| card stock | a heavy weight paper typically used for business cards, greeting cards, post cards, ect |
| consistency | maintaing the same layout and style throughout the publication |
| contrast | the difference in values, colors, textures, shapes and other elements with in a presentaion |
| flow | the visual path created by the arrangment of elements |
| focal point | the visually dominant elements in a presentation. the center of interest |
| gatefold | folding the swindes in the middle of a page |
| half fold | dividing the page in half. often called a booklet fold |
| layout | the arrangemtn of all key parts of a publication without including a specific content |
| legal | a standard american paper size that is 8.5 x 14 inches |
| letter | a standard american paper size that is 8.5 x 11 inches |
| line | a design element lines can be used to divide or unite element on a page, denote direction of movement, or anchor objects on a page |
| mass | the physical or visualsize of a publication or an object in a publication |
| mock layout | rough draft of the finished publicaton that shows the major elementes of the publication |
| newsprint | a type of paper tat is low quality and inexpensive |
| optical center | the optical center is slightly to the right of or above the actual center of the page |