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unit 2 introduction to layout and design
| words | definitions |
|---|---|
| accordion fold | a zig-zag fold with 6-panels and two parallel folds that go in opposite directions |
| alignment | the placement of text or graphics on a line |
| asymmetrical balance | the type of balance when both sides of the central axis are not identical, yet appear to have the same visual weight |
| balance | a feeling of equality of weight, attention, or attraction of the various elements within a production as means of accomplishing unity |
| binding | the joining of pages with either wire, glue or other means |
| bond | standard type of paper used in copiers and printers |
| card stock | a heavy weight paper, typically used for business cards, greeting cards, post cards etc. |
| consistency | maintaining the same layout and style throughout the publication |
| contrast | the differences in values, colors, textures, shapes, and other elements within a presentation |
| flow | the visual path created by the arrangements of elements |
| focal point | the visually dominant elements in a presentation; the center of interest |
| gatefold | folding the sides in toward the middle of a page |
| half fold | dividing the page in half |
| layout | the arrangement of all key parts of a publication without including specific content |
| legal | a standard american paper size that is 8.5 X 14 inches |
| letter | a standard american paper size that is 8.5 X 11 inches |
| line | as a design element, lines can be used to divide or unite elements on a page, denote direction of movement, or anchor objects on a page |
| mass | the physical or visual size of a publication or object in the publication |
| mock layout | rough draft of the finished publication that shows the major elements of the publication |
| newsprint | a type of paper that is low quality and inexpensive |
| optical center | the optical center is slightly to the right of and above the actual center of the page |
| paper weight | the actual weight in pounds of 500 full sheets of paper regardless of the basic size or grade of paper |
| perfect binding | to bind pages together with glue to create a book |
| ream | a package of 500 sheets of paper |
| repetition | the use of the same visual effects a number of times in the same project |
| saddle stitch | a type of binding that staples down the middle of folded pages |
| shape | a design element that includes geometric, natural or abstract shapes |
| space | space is the distance or area between or around things |
| spiral binding | a type of binding that secures pages by using metal combs or plastic combs that fit into holes punched along the edge of the pages |
| symmetrical balance | type of balance that occurs when the weight of a composition is evenly distributed around a central vertical or horizontal axis |
| tabloid | a standard american paper size that is 11X17 inches |
| target audience | a specific group of people for which you design your documents |
| texture | the surface quality of a shape; texture can be visual or tactile |
| thumbnail sketch | a small sketch that shows only the large elements of the page |
| time frame | the amount of time given to complete a document or project |
Created by:
angelm
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