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unit2 introduction to layout and design

1. accordion fold a zig-zag fold with 6-panels and two parallel folds that go in opposite directions, also known as zig-zag
2. alignment the placment of text or graphics on a line (right, left, or justified)
3. asymmetrical balance the type of balance when both sides of the central axis are not identical, yet appear to have the same visual weight
4. balance a feeling of equality of weight, attention, or attraction of the various elements within a production as a means of accomplishing unity
5. binding the joining of pageswith either wire, glue or other means
6. bond standard type of paper used in copiers and printers
7. card stock a heavy weight paper, typically used for buislness cards, greeting cards, post cards, ect.
8. consistency maintaining the same layout and style throughout the publication, i.e fonts, colors, spacing, graphoc elements, ect.
9. contrast the differences in values, colors, textures, shapes, and other elements within a presentation
10. flow the visual path created by the arrangements of elements
11. focal point th visually dominant elements in a presentation, the center of interests
12. gatefold folding the sides in toward the middle of a page
13. half fold dividing the page in half, often called a booklet fold
14. layout the arrangement of all key parts of a publication without including specific content
15. legal a standard american paper size that is 8.5x14 inches
16. letter a standard american paper size that is 8.5x11 inches
17.line as a design element, lines can be used to divide or unite elements on a page, denote direction of movementm, or anchor objects on a page
18. mass the phisical or visual size of a publication or an object in the publication
19. mock layout rough draft of the finished publication or an object in teh publication
20. newsprint a type of paper that is low quality and inexpensive
21. optical center the optical center is slightly to the right of and above the actual center of a page
Created by: seth.reid



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