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Cassaundra Squires 2
Unit 2
| Term | Definition |
|---|---|
| Accordion fold | a zig-zag fold with 6-panels and two parallel folds that go in opposite directions; also known as zig-zag |
| Alignment | the placement of text or graphics on a line(right, left, center, or justified) |
| Asymmetrical balance | the type of balance when both sides of the central axis are not identical, yet appear to have the same visual weight |
| Balance | a feeling of equality of weight, attention, or attraction of the various elements within a production as a means of accomplishing unity |
| Binding | the joining of pages with either wire, glue or other means |
| Bond | standard type of paper used in copiers and printers |
| Card stock | a heavy weight paper; typically used for business cards, greeting cards, post cards, etc. |
| Consistency | maintaining the same layout and style throughout the publication |
| Contrast | the differences in values, colors, textures, shapes, and other elements within a presentation |
| Flow | the visual path created by the arrangements of elements |
| Focal point | the visually dominant elements in a presentation; the center of interest |
| Gatefold | folding the sides in toward the middle of a page |
| half fold | dividing the page in half; often called a booklet fold |
| layout | the arrangement of all key parts of a publication without including specific content |
| legal | a standard American paper size that is 8.5X14 inches |
| letter | a standard American paper size that is 8.5X11 inches |
| line | as a design element, lines can be used to divide or unite elements on a page, denote direction of movement, or anchor objects on a page |
| mass | the physical or visual size of a publication or an object in the publication |
| mock layout | rough draft of the finished publication that shows the major elements of the publication |
| newsprint | a type of paper that is low quality and inexpensive |
| optical center | the optical center is slightly to the right of and above the actual center of a page |
| paper weight | the actual weight in pounds of 500 full sheets of paper regardless of the basic size or grade of paper; paper sizes vary based on the type of paper; also known as ream weight |
| perfect binding | to bind pages together with glue to create a book |
| ream | a package of 500 sheets of paper |
| repetition | the use of the same visual effects a number of times in the same project; the consistent repetition of graphic elements works to create visual unity |
| saddle stitch | a type of binding that staples down the middle of folded pages; frequently used to assemble booklets |
| shape | a design element that includes geometric, natural, or abstract shapes |
| Space | space is the distance or area between or around things; space seperates or unifies, highlights, and gives the eye a visual rest |
Created by:
cassielynn10
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