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ch. 7 mkt vocab
for exam 2
| Question | Answer |
|---|---|
| Product | anything that can be offered to a mkt for attention, acquisition, use, or consumption that might satisfy a want or need |
| Service | an activity, benefit, or satisfaction offered for sale that is essentially intangible and does not result in the ownership of anything |
| Social marketing | the use of commercial mkting concepts and tools in programs designed to influence individuals' behavior to improve their well-being and that of society |
| Brand | a name, term, sign, symbol, design, or a combo of these that identifies the products or services of ones seller or group of sellers and differentiates them from those of competitors |
| Packaging | the activities of designing and producing the container or wrapper for a product |
| Product line | a group of products that are closely related bc they function in a similiar manner, are sold to the same customer groups, are marketed through the same types of outlets, or fall within given price ranges |
| Product mix | the set of all product lines and items that a particular seller offers for sale |
| Private/store brand | a brand created and owned by a reseller of a product or service |
| Co-branding | the practice of using the established brand names of two different companies on the same product |
| Line extension | extending an existing brand name to new forms, colors, sizes, ingredients, or flavors of an existing product category |
| Brand extension | extending an existing brand name to new product categories |
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