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Mktg 3445
ch.7
Question | Answer |
---|---|
secondary data | information not gathered for the immediate study at hand but for some other purpose |
primary data | information collected specifically for the investigation at hand |
primary source | the originating source of secondary data |
secondary source | a source of secondary data that did not originate the data but rather secured them from another source |
advocacy research | research conducted to support a position rather than to find the truth about an issue |
internal data | data that originate within the organization for which the research is being done |
external data | data that originate outside the organization for which the research is being done |