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Mktg 3445

ch.7

QuestionAnswer
secondary data information not gathered for the immediate study at hand but for some other purpose
primary data information collected specifically for the investigation at hand
primary source the originating source of secondary data
secondary source a source of secondary data that did not originate the data but rather secured them from another source
advocacy research research conducted to support a position rather than to find the truth about an issue
internal data data that originate within the organization for which the research is being done
external data data that originate outside the organization for which the research is being done
Created by: miaagu
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