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Design Principles
Unit 3: Design Principles
| Question | Answer |
|---|---|
| Type of balance that occurs when the weight of composition is evenly distributed around a central vertical or horizontal axis | Symmetrical balance |
| A special formatting style that allows text to flow around an image | Text wrap |
| A special formatting style that creates the illusion of actual textures such as wood, metal, object in nature, etc. | Texture |
| A family of alphabetic characters, numbers, punctuation marks and other symbols that share a consistent design; often used synonymously | Typeface |
| The study of all elements of type as a means of visual communications; includes the shapes, size, and spacing of characters | Typography |
| The combination of all elements working together to achieve a sense of harmony in your design; grouping related items close together | Unity |
| A special formatting style that creates the illusion of depth, height, and width | 3-D |
| The placement of text or graphics on a line (right, left, center, or justified) | Alignment |
| The type of balance when both sides of the central axis are not identical, yet appear to have the same visual weight; a "felt" equilibrium or balance between the parts of a composition rather than actual equilibrium or balance | Asymmetrical balance |
| A feeling of equality of weight, attention, or attraction of the various elements within a production as a means of accomplishing unity | Balance |
| The design principle that relates to color combinations, colored type, and the psychology of color | Color |
| Maintaining the same layout and style throughtout the presentation, i.e. fonts, colors, spacing, graphics elements, etc. | Consistency |
| A special formatting style that shapes or guides text around a shape, line, or other elements | Contour |
| The difference in values, colors, textures, shapes, and other elements within a presentation | Contrast |
| Typefaces that consists of graphic symbols or ornaments, rather than letters or numbers | Dingbats |
| Fonts designed to attract attention | Display font |
| The visual path created by the arrangements of elements | Flow |
| The visually dominant elements in a presentation; the center of interest | Focal point |
| A family of alphabetic characters, numbers, punctuation marks and other symbols that share a consistent design; often used synonymously with typeface | Font |
| A unit of measurement used to describe the size of text; one point 1/72 of an inch | Point |
| The use of the same visual effect a number of times in the same project | Repetition |
| Special formatting style that uses light color text on a dark background | Reverse type |
| Fonts that do not have tails or strokes at the end of the characters | Sans serif |
| Fonts that have a tail or stroke at the end of some characters | Serif |
| A formatting style that adds depth to text or other objects, making them appear more three-dimensional | Shadow |
| A formatting style that displays uppercase letters in a smaller size than the regular uppercase letters, typically the heights of lowercase letters in that font | Small cap |
Created by:
michrob15
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