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Mktg 3445

ch.2

QuestionAnswer
marketing information system a set of procedures and methods for the regular, planned collection, analysis, and presentation of information for use in marketing decisions
decision support system a coordinated collection of data, system, tools, and techniques with supporting software and hardware
data-driven decision support system part of a decision support system that includes the processes used to capture and the methods used to store data coming from a number of external and internal sources
model-driven-decision support system part of a decision support system that includes all the routines that allow the user to manipulate the data so as to conduct the kind of analysis the individual desires
expert system a computer-based, artificial intelligence system that attempts to model how experts in the area process information to solve the problem at hand
dialog-driven decision support system permits users to explore the databases by employing the system model to produce reports that satisfy their particular information needs
data mining the use of powerful analytic technologies to quickly & thoroughly explore mountains of data to obtain useful information
knowledge management the systematic collection of employee knowledge about customers, products, and the marketplace
Created by: miaagu
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