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Mktg 3445
ch.2
| Question | Answer |
|---|---|
| marketing information system | a set of procedures and methods for the regular, planned collection, analysis, and presentation of information for use in marketing decisions |
| decision support system | a coordinated collection of data, system, tools, and techniques with supporting software and hardware |
| data-driven decision support system | part of a decision support system that includes the processes used to capture and the methods used to store data coming from a number of external and internal sources |
| model-driven-decision support system | part of a decision support system that includes all the routines that allow the user to manipulate the data so as to conduct the kind of analysis the individual desires |
| expert system | a computer-based, artificial intelligence system that attempts to model how experts in the area process information to solve the problem at hand |
| dialog-driven decision support system | permits users to explore the databases by employing the system model to produce reports that satisfy their particular information needs |
| data mining | the use of powerful analytic technologies to quickly & thoroughly explore mountains of data to obtain useful information |
| knowledge management | the systematic collection of employee knowledge about customers, products, and the marketplace |
Created by:
miaagu
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