Save
Upgrade to remove ads
Busy. Please wait.
Log in with Clever
or
show password
Forgot Password?
Don't have an account?  Sign up 
Sign up using Clever
or
Username is available taken
show password


Make sure to remember your password. If you forget it there is no way for StudyStack to send you a reset link. You would need to create a new account. Your email address is only used to allow you to reset your password. See our Privacy Policy and Terms of Service.

Already a StudyStack user? Log In

Reset Password
Enter the associated with your account, and we'll email you a link to reset your password.
focusNode
Didn't know it?
click below
 
Knew it?
click below
Don't Know
Remaining cards (0)
Know
0:00
edit
Embed Code - If you would like this activity on your web page, copy the script below and paste it into your web page.

  Normal Size     Small Size show me how

Marketing Exam 2

Chapter 6

TermDefinition
Reseller Markets Wholesalers and retailers that buy physical products and resell them again without any reprocessing
Industrial Markets They reprocess a product or service they buy, in some way, before selling it to the next buyer.
Government Markets The federal, state, and local agencies that buy goods and services for the constituents they serve.
Reciprocity an industrial buying practice in which two organizations agree to purchase each other's products and services.
Supply partnership- exists when a buyer and its supplier adopt mutually beneficial objectives, policies and procedures for the purpose of lowering the cost or increasing the value of products and services delivered to the ultimate consumer.
Derived Demand The demand for industrial products and services that is driven by, or derived from, the demand for consumer products and services.
Organizational Buying Behavior The decision-making process that organizations use to establish the need for products and services and identify, evaluate, and choose among alternative brands and suppliers.
What buying function in an organization is responsible for: 1.Gathering and screening information 2.Selection and purchase of products and services 3.The organizations use or resale 4.Obtaining formal bids 5.Awarding of purchasing contract awards.
Buying center The group of people in an organization who participate in the buying process and share common goals, risks, and knowledge important to a purchase decision.
Types of buys in buying center Reorder, straight rebuy, completely new purchase, termed new buy, modified rebuy
E-Marketplace Online trading communities that bring together buyers and supplier organizations to make possible the real-time exchange of information, money, products, and services. Also called B2B exchanges or e-hubs.
Traditional auction In an e-marketplace, an online auction in which a seller puts up an item for sale and would-be buyers are invited to bid in competition with each other.
Reverse Auction In an e-marketplace, an online auction in which a buyer communicates a need for a product or service and would-be suppliers are invited to bid in competition with each other.
Organizational buying characteristics Reference figure 6-1
Organizational Buying Criteria Objective attributes of suppliers: Price, Ability to meet quality specifications, Ability to meet delivery schedules, Technical capability, Warranties and claim policies, past performance, and Production facilities and capability
Created by: user-2067169
Popular Marketing sets

 

 



Voices

Use these flashcards to help memorize information. Look at the large card and try to recall what is on the other side. Then click the card to flip it. If you knew the answer, click the green Know box. Otherwise, click the red Don't know box.

When you've placed seven or more cards in the Don't know box, click "retry" to try those cards again.

If you've accidentally put the card in the wrong box, just click on the card to take it out of the box.

You can also use your keyboard to move the cards as follows:

If you are logged in to your account, this website will remember which cards you know and don't know so that they are in the same box the next time you log in.

When you need a break, try one of the other activities listed below the flashcards like Matching, Snowman, or Hungry Bug. Although it may feel like you're playing a game, your brain is still making more connections with the information to help you out.

To see how well you know the information, try the Quiz or Test activity.

Pass complete!
"Know" box contains:
Time elapsed:
Retries:
restart all cards