Unique Selling Proposition (USP)

Statement of what makes a product unique.

Push vs Pull Marketing

Push: Promote to retailers Pull: Attract customers directly

P.E.S.T.L.E. Analysis

Political, Economic, Social, Technological, Legal, Environmental factors affecting business.

Strengths, Weaknesses, Opportunities, Threats.

a systematic study of the market.

Convenience, shopping, specialty goods

classifications of consumer goods

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Marketing

DECA

Term	Definition
Unique Selling Proposition (USP)	Statement of what makes a product unique.
Push vs Pull Marketing	Push: Promote to retailers Pull: Attract customers directly
P.E.S.T.L.E. Analysis	Political, Economic, Social, Technological, Legal, Environmental factors affecting business.
S.W.O.T. Analysis	Strengths, Weaknesses, Opportunities, Threats.
Market analysis	a systematic study of the market.
Convenience, shopping, specialty goods	classifications of consumer goods