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Business C15

TermDefinition
unit price a price per unit of measure
brand a name given to a product or service to distinguish it from other similar and competitive items
impulse buying buying quickly without much thought
consumer movement consumers united to demand fair treatment from businesses and to fight against unfair business practices
fraud deception of consumers by providing false information in an effort to make a sale
express warranty a warranty that is made orally or in writing and promises a specific quality of performance
implied warranty a guarantee imposed by law and is understood to apply even though it has not been written or stated
mediation use of a third party who tries to resolve the complaint between the consumer and the business
arbitration a third-party action resulting in a decision that is legally binding
class action suit a legal action by one party on behalf of a group of people who all have the same grievance
small claims court a court system in every state that exists to resolve cases involving small amounts
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