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objective 201
| Term | Definition |
|---|---|
| Association | The connection or relation of ideas, feelings, reasoning, etc. |
| Attribute listing | A creative-thinking method that involves listing the characteristics or attributes of something and then finding ways to improve these attributes |
| Braindrawing | A brainstorming technique that involves developing random sketches and doodles and then relating the drawings to an issue or problem |
| Brainstorming | A creative-thinking technique involving the identification of as many different ideas as possible during a certain time frame; can be done by |
| Brainwriting | A is barnstorming technique that involves writing random ideas or words on pieces of paper and then sharing them with others to build on each other's ideas |
| Complementary products | : Goods and/or services that are used together (e.g., skirts and blouses, ski boots and skis, software and computers) |
| Creative thinking | A mental process involving the development of unique ideas, approaches, and solutions |
| Forced analogy | A Synectic creative-thinking method involving the use of metaphors and similes to create connections where none currently exist |
| Forced associations | A Synectic's creative-thinking technique involving forcing random words into associations or connections with a given issue or idea |
| Forced questioning | A creative-thinking technique using basic question starters to develop original questions to ask (and answer) about an issue or idea; these question starters include who, what, why, where, when, how, did, will, might, would, could, should, etc. |
| Forced relations | A creative-thinking technique that involves connecting two items or ideas that seem completely unrelated to find new practical combinations and products |
| Free association | A creative-thinking technique that involves reacting to random words or pictures to generate a flow of ideas; each idea is used to trigger others; the process is repeated until connections are made with a given issue or situation |
| Idea | A formulated thought resulting from a representation of a concept within the mind |
| Idea generation | The conscious or unconscious process of thinking up or creating new plans, schemes, thoughts; used in creating new products and modifying existing products |
| Ideation | The process of generating and developing new ideas |
| Lateral thinking | A process used to solve problems and generate ideas in purposely illogical ways |
| Metaphor | A figure of speech in which one idea, concept, or entity is compared to or used in place of another |
| Mind mapping | A form of brainstorming that organizes ideas and information graphically. using shapes, pictures, and words; a creative-thinking technique that involves the generation of ideas by association |
| Morphological analysis | A creative-thinking method to generate ideas by focusing on the details of a situation; involves combining some or all of a product's attributes in different ways to create new things |
| Product life cycle | The stages through which goods and services move from the time they are introduced on the market until they are taken off the market |
| Programmed thinking | A process used to solve problems and generate ideas in logical, analytical, organized ways |
| Relay brainstorming | A brainstorming technique that involves multiple individuals from competing teams responding in a certain order with no assistance from teammates |
| Reverse brainstorming | A brainstorming technique that involves looking at a problem from the opposite point of view to generate solutions |
| Round-robin brainstorming | A brainstorming technique that requires participants to respond quickly and only when it's their turn |
| Simile | A figure of speech in which two unlike things are compared using the words "like" or "as" |
| Star bursting | A brainstorming technique that involves using a star-shaped diagram to ask and answer basic questions about an issue or situation |
| Substitute products | Goods and/or services that can be used in place of others; items that satisfy the same needs/wants |
| Synectic's | A creative-thinking technique that involves making connections through the use of forced relations, metaphors, and imagery |
| Trends | The general directions in which people or events are moving |
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