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Entrepreneurship
Objective 201
| Term | Definition |
|---|---|
| Association | The connection or relation of ideas, feelings, reasonings, etc |
| Attribute | A creative thinking method that involves listing the characteristics or attributes of something and then finding ways to improve these attributes |
| Braindrawing | A brainstorming technique that involves developing random sketches and doodles and then relating the drawings to an issue or problem |
| Brainstorming | A creative thinking technique involving the identification of as many different ideas as possible during a certain time frame; can be done by one person but is used most often in a group setting |
| Brainwriting | A brainstorming technique that involves writing random ideas or words on pieces of paper and then sharing them with others to build on each other's idea |
| Complementary Prouducts | Goods and/ or services that are used together (e.g., skirts and blouses, ski boots, and skis, software and computers) |
| Creative Thinking | A mental process involving the development of unique ideas, approaches, and solutions |
| Forced Analogy | A synectics creative thinking method involving the use of metaphors and similes to create connections where none currently exist |
| Forced Association | A synectics creative thinking technique involving forcing random words into associations or connections with a given issue or idea |
| Forced Questioning | A creative thinking technique using basic question starter to develop original questions to ask ( and answer) about an issue or idea; these question starters include who, what, why, where, when, how, did, will, might, would, could, should, etc. |
| Forced Relations | A creative thinking technique that involves connecting two items or ideas that seem completely unrelated to find new practical combinations and products. |
| Free Association | A creative thinking technique that involves reacting to random words or pictures to generate a flow of ideas; each idea is used to trigger others; the process is repeated until connections are made with a given issue or situation |
| Idea | A formulated thought resulting from a representation of a concept withing the mind |
| Idea Generation | The conscious or unconscious process of thinking up or creating new plans, schemes, thoughts; used in creating new products and modifying existing products |
| Ideation | The process of generating and developing new ideas |
| Lateral Thinking | A process used to solve problems and generate ideas in purposely illogical ways |
| Metaphor | A figure of speech in which one idea, concept, or entity is compared to or used in place of another |
| Mind Mapping | A form of brainstorming that organizes ideas and information graphically, using shapes, pictures, and words; a creative thinking technique that involves the generation of ideas by association |
| Morphological Analysis | A creative thinking method to generate ideas by focusing on the details of a situation; involves combining some or all of a product's attributes in different ways to create things |
| Product Life Cycle | The stages through which good and services move from the time they are introduced on the market until they are taken off the market |
| Programmed Thinking | A process used to solve problems and generate ideas in logical, analytical, organized ways |
Created by:
diana.r823
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