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Objective 201
| Term | Definition |
|---|---|
| Association | the connection of relation of ideas, feelings, reasoning, etc. |
| Attribute listing | a creative thinking method that involves listing he characteristics or attributes of something and then finding ways to improve these attributes |
| Braindrawing | a brainstorming technique that involves developing random sketches and doodles and then relating the drawings to an issue or problem |
| Brainwriting | a brainstorming technique that involves writing random ideas or words on pieces of paper an then sharing them with others to build on each other's ideas |
| Complementary products | goods and/or services that are used together (e.g., skirts and blouses, ski boots and skis, software and computers) |
| Creative thinking | a mental process involving the development of unique ideas, approaches, and solutions |
| Forced analogy | a synectics creative thinking method involving the use of metaphors and similes to create connections where none currently exist |
| Forced associations | a synectics creative thinking technique involving forcing random words into associations or connections with a given issue or idea |
| Forced questioning | a creative thinking technique using basic question starters to develop original questions to ask (and answer) about an issue or idea; these question starters include who, what, why ,where, when, how, did, will, might, would, could, should, etc. |
| Forced relations | a creative thinking technique that involves connection two items or ideas that seem completely unrelated to find new practical combinations and products |
| Free association | a creative thinking technique that involves reacting to random words or pictures to generate a flow of ideas; each idea is used to trigger others; the process is repeated until connections are made with a given issue or situation |
| Idea | a formulated thought resulting from a representation of a concept within the mind |
| Idea generation | the conscious or unconscious process of thinking up or creating new plans, schemes, thoughts; used in creating new products and modifying existing products |
| Ideation | the process of generating and developing new ideas |
| Lateral thinking | a process used to solve problems and generate ideas in purposely illogical ways |
| Metaphor | a figure of speech in which one idea, concept, or entity is compared to or used in place of another |
| Mind mapping | a form of brainstorming that organizes ideas and information graphically, using shapes, pictures, and words; a creative thinking technique that involves the generation of ideas by association |
| Morphological analysis | a creative thinking method to generate ideas by focusing on the details of a situation; involves combining some or all of a product's attributes in different ways to create new things |
| Product life cycle | the stages through which goods and services move from the time they are introduced on the market until they are taken off the market |
| Programmed thinking | a process used to solve problem and generate ideas in logical, analytical, organized ways |
| Relay brainstorming | a brainstorming technique that involves multiple individuals from competing teams responding in a certain order with no assistance from teammates |
| Reverse brainstorming | a brainstorming technique that involves looking at a problem from the opposite point of view to generate solutions |
| Round robin brainstorming | a brainstorming technique that requires participants to respond quickly and only when it's their turn |
| Simile | a figure of speech in which two unlike things are compared using the words "like" or "as" |
| Starbursting | a brainstorming technique that involves using a star shaped diagram to ask and answer basic questions about an issue or situation |
| Substitute products | goods and/or services that can be used in place of others; items that satisfy the same needs/wants |
| Synectics | a creative thinking technique that involves making connections through the use of forced relations, metaphors, and imagery |
| Trends | the general directions in which people or events are moving |
Created by:
user-2014853
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