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Objective 201
| Term | Definition |
|---|---|
| Association | The connection or relation of ideas, feelings, reasoning, etc. |
| Attribute listing | A creative thinking method that involves listing the characteristics or attributes of something and then fining ways to improve these attributes |
| Braindrawing | A brainstorming technique that involves developing random sketches and doodles and then relating the drawing to an issue or problem |
| Brainstorming | A creative thinking technique involving the identification of as many different ideas as possible during a certain time frame can be done by one person but is used most often in group setting |
| Complementary products | Goods and or services that are used together skits and blouses (e.g., ski boots and skis, software, and computers) |
| Creative thinking | A mental process involving the development of unique ideas, approaches, and solutions |
| Forced analogy | A Synectics creative thinking method involving the use of metaphors and similes to create connections where none currently exist |
| Forced analogy | A synectics creative thinking technique involving the use of metaphors and similes to create connections where none currently exist |
| Forced associations | A synectics creative thinking technique involving forcing random words into associations or connections with a given issue or idea |
| Forced questioning | creative thinking technique using basic question starters to develop original question s to ask (and answer) about an issue or idea; theses question starters include who what why where when how did will might would could should etc. |
| Forced relations | A creative thinking technique that involves connecting two item or ideas that seem completely unrelated to fine new practical combinations and products |
| Free association | A creative thinking technique that involves reacting to random words or pictures to generate flow of ideas each idea is used to trigger others; the process is repeated until connections are made with a given issue or situation |
| idea | A formulated though resulting from a representation of a concept within the mind |
| Idea generation | The conscious or unconscious process of thinking up or creating new plans schemes thoughts used in creating new products and modifying existing existing products |
| Ideation | The process used to solve problems and generate ideas in purposely illogical ways |
| Lateral thinking | A process used to slave problems and generate ideas inn purposely illogical ways |
| Metaphor | A figure of speech in which one idea concept or entity is compared to or used in place of another |
| Mind mapping | A form of brainstorming that organizes ideas and information graphically using shapes pictures and words a creative thinking technique that involves the generation of ideas by association |
| Morphological analysis | A creative thinking method to generate ideas by focusing on the details of a situation involves combining some or all of a product's attributes in different ways to create new things |
| Product life cycle | The stages through with goods and services move from the time they are introduced on the market until they are taken off the market |
| Programmed thinking | A process used to solve problems and generate ideas in logical analytical organized ways |
| Relay brainstorming | A brainstorming technique that involves multiple individuals from competing teams responding in a certain order with no assistance from teammates |
| Reverse brainstorming | A brainstorming technique that involves looking at a problem from the opposite point of view to generate solutions |
| Round robin brainstorming | a brainstorming technique that requires participants to respond quickly and only when it's their turn |
| Simile | A figure of speech in which two unlike things are compared using the word "like" or "as" |
| Starbursting | A brainstorming technique that involves using a star shaped diagram to ask and answer basic question about an issue or situation |
| Substitute products | Goods and /or services that can be used in place of others items that satisfy the same e needs/wants |
| Synectic | A creative thinking technique that involves making connections through the use of forced relations, metaphors, and imagery |
| Trends | The general directions in which people are events are moving |
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