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4.03 vocab

the 4.03 vocab for Mrs. parks

TermDefinition
Advertising Any paid form of nonpersonal presentation of ideas, goods, or services
Marketing The activity, set of institutions , and processes for creating , communicating, delivering , and exchanging offerings that have value for customers, clients, partners, and society at large
Personal selling The form of promotion that determines client needs and wants and responds through planned, personalized communication that influences purchase decisions and enhances future business opportunities
Product Marketing element referring to what goods, services, or ideas a business will offer its customer
Publicity Any nonpersonal presentation of ideas, goods, or services that is not paid for by the individual or organization benefiting from or harmed by it
Promotion A marketing function needed to communicate information about goods, services, images, and/or ideas to achieve a desired outcome.
Price Marketing element requiring marketers to determine the amount of money they will ask in exchange for their products.
Place Marketing element focusing on considerations in getting a selected product in the right place at the right time.
Created by: brock12123231
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