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Market research
| Question | Answer |
|---|---|
| What is market research | Market research is researching about various business related topics like consumers, competition and products in order to make a logical decision |
| Benefits about market research | Best price for consumers, data about consumers needs and wants , the likely level of demand for a new product or service |
| What are the two types of market research and explain them | Filed research means creating and gathering information directly from the marketplace Desk research is using already gathered information |
| What’s a sample | A sample is a small group of people used to represent the whole population |
| What are the advantages of and disadvantages of field research | Field research allows for you to know where the source is coming from and you can ask specific questions but desk research is expensive and requires trial and error |
| What are some forms of researching the market | Personal interviews, postal surveys, phone interviews, online survey, focus group and observations |
| What are ways to desk research | You can use books, ai, the internet, websites and discussing with the people that produced the information |
| What are advantages and disadvantages of desk research | Desk research is cheap and easy to collect but it may be harder to get what you want and some sources can be false |
Created by:
O15iny
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