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BM I 103

Business Management

TermDefinition
There wasn't a term Current customers to its potential customers
Business Project Management A business strategy that stresses technology, innovation, and flexibility to align an organizations objectives and activities with customers needs
Continuous Improvement A business strategy in which an organization continuously evaluates its business processes to make them more effective and efficient
Corporate Culture The values and ideals that an organization encourages among its employees
Customer Experience Management The strategies, processes, and policies a business uses to meet or exceed customer expectations and to provide customers with outstanding experiences at every touch point
Customer Loyalty The customers preference for a business; usually expressed in regular purchases from the business
Customer Relationship Management The strategies, processes, technology, and people a business uses to build, maintain and maximize the long term value of customer relationships
Customer Satisfaction A measure of how well a business has met its customers' expectations
Customer Service Activities and benefits provided by a business to its customers to create goodwill and customer satisfaction
Customer-Centric Focused on the customers needs and wants
Organizational Structure The company's configuration of employees for accomplishing specific business tasks; how the business is organized
Product Development The stage in the creation of a new product in which a working model may be tested, modified, and retested; production costs are estimated and final details of the product are planned (e.g., Label, promotion, and distribution)
Relationship Buying The purchases a customer makes because of a long-term relationship s/he has established with a business
Touchpoints All the opportunities that business have to connect with customers and reinforce their brand
Word-of-Mouth Promotion Publicity for a business provided by customers who tell others of their satisfaction with the business
Created by: gabriella.m665
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