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IBM4-31

Word Translation
Raw materials Сырьё
Finished goods Готовая продукция
Industrial goods Промышленные товары
Consumer goods Потребительские товары
Upmarket/Downmarket Товары верхнего/нижнего ценового сегмента
Value for money/Waste of money Удачное соотношение цена-качество/пустая трата денег
Durable/Non-durable Долговечный/Недолговечный
Brand loyalty Преданность бренду
Brand name Название бренда
Brand image Имидж бренда
Brand stretching Расширение бренда
Brand awareness Осведомленность о бренде
Product launch Запуск товара
Product life cycle Жизненный цикл товара
Product range Ассортимент товаров
Product placement Скрытая реклама
Product endorsement Привлечение знаменитостей для рекламы
Market leader Лидер на рынке
Market research Исследование рынка
Market share Доля рынка
Market segment Сегмент рынка
Market challenger Главный конкурент на рынке
Related products Сопутствующие товары
Outlet Торговая точка
Life cycle Жизненный цикл
Product mix Ассортимент продукции
Retailer Розничный продавец
Brand recognition Узнаваемость бренда
Logo (logotype) Логотип
Packaging Упаковка
Supermarket shelves Полки магазина
Brand switcher Потребитель , меняющий предпочтения
Corporate branding Корпоративный брендинг
Individual branding Индивидуальный брендинг
Lookalike products Похожие продукты
Own label products/Own labels Продукты собственной торговой марки
Aggressive advertising Агрессивная реклама
Subliminal advertising Подсознательная реклама
Fever pitch Пик, наивысшая точка
To slash prices Урезать цены
Cut-throat struggle Жесткая борьба
Fast-moving consumer goods Товары быстрого потребления
Turnover Товарооборот
To fight back Давать отпор
Hight-street brands Известные бренды
To call for a crackdown Призывать к применению жестких мер
Market saturation Насыщение рынка
Anti-consumerism movement Движение против излишнего потребления
Household name Общеизвестное имя
Product clutter Продуктовый хаос, скопление продуктов
Corporate heavyweights Корпоративные гиганты
Additional revenue Дополнительный доход
Recommended retail price Рекомендованная розничная цена
Top-of-the-range Первоклассный, люксовый
Craftsmanship Мастерство, искусная работа
To boost sales Увеличить продажи
Branch house Филиал
Warehouse facility Складское помещение
Core products Основные продукты
Fashion-conscious Интересующийся модой
Created by: user-1971486
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