reasons for buying that involve an appeal to the customer's emotions or feelings

a motivation to take actions that lead to tangible or intangible rewards

a desire to perform a behavior effectively for its own sake

emotional or rational reasons for buying that cause people to choose one business over another

reasons for buying that appeal to the sense of reason or judgment

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Term	Definition
Emotional Motive	reasons for buying that involve an appeal to the customer's emotions or feelings
Extrinsic Motivation	a motivation to take actions that lead to tangible or intangible rewards
Intrinsic Motivation	a desire to perform a behavior effectively for its own sake
Patronage Motive	emotional or rational reasons for buying that cause people to choose one business over another
Rational Motive	reasons for buying that appeal to the sense of reason or judgment