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Business Management1
Objective 1.01
| Term | Definition |
|---|---|
| Advocacy | Word-of-mouth promotion and referrals from a business's current customers to its potential customers |
| Business Process Management | A business strategy that stresses technology, innovation, and flexibility to align an organization's objectives and activities with customer needs |
| Continuous Improvement | A business strategy in which an organization continuously evaluates its business processes to make them more effective and efficient |
| Corporate Culture | The values and ideals that an organization encourages among its employees |
| Customer Experience Management | The strategies, processes, and policies a business uses to meet or exceed customer expectations and to provide customers with outstanding experiences at every touch point |
| Customer Loyalty | The customer's preference for a business: usually expressed in regular purchases from the business |
| Customer Relationship Management | The strategies, processes' technology, and people a business uses to build, maintain' and maximize the long-term value of customer relationships |
| Customer Satisfaction | A measure of how well a business has met its customers' expectations |
| Customer Service | Activities and benefits provided by a business to its customers to create goodwill and customer satisfaction |
| Customer -Centric | Focused on customer needs and wants |
| Organizational Structure | The company's configuration of employees for accomplishing specific business tasks; how the business is organized |
| Product Development | T |