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D373 Terms
Marketing in the Digital Era Section #3 Lesson #1
| Question | Answer |
|---|---|
| Data Driven | Using data to drive the business - including decision making, processes, the customer experience, and the revenue model. |
| Software as a Service (SaaS) | Delivers applications over the cloud using a pay-per-use revenue model. |
| Tech Stack (software stack) | The combination of technologies a company uses to build and run an application or project (enables digital marketing). |
| Digital Transformation | Leveraging digital technologies to create new and modify existing areas of a business to reflect competitiveness, customer focus and operational efficiencies. |
| QR Codes (quick response) | Technology that lets any piece of print in the real world host a live link to online information and video content. |
| Marketing Automation | Enable marketers to plan, organize, conduct, and automate marketing communications through a single system. |
| Web Platforms (popular) | WordPress |
| Content Management Systems (popular) | WordPress, Drupal, Joomla |
| E-commerce Systems (popular) | WooCommerce, BigCommerce, Shopify |
| Payment Processors (popular) | PayPal, Stripe, Apple Pay, Google Pay, Microsoft Pay, Amazon Pay |
| CRM Software (popular) | Salesforce, HubSpot, Microsoft Dynamics 365 |
| Marketing Automation Software (popular) | HubSpot, Salesforce, Marketo |
| Email Platforms (popular) | HubSpot, Salesforce, Marketo |
| ERP Systems (popular) | NetSuite, SAP, Micrsoft Dynamics |
| Programmatic Advertising (popular) | Centro, AudienceX, PubMatic |
| Social Media Monitoring (popular) | HootSuite, HubSpot |
| Chat (popular) | ZenDesk, HelpScout, Groove, LiveChat |
| Collaboration and Project Management (popular) | Slack, Asana, Microsoft Teams |
| Survey Tools | SurveyMonkey, Wufoo, Typeform, Google Forms |
| Content Solutions (popular) | YouTube, Wistia, Vimeo (video); SoundCloud, AudioBoom, BuzzSprout, Captivate, Apple Podcast (audio); Zoom (webinars) |
| CAN-SPAM Act of 2003 | Laws that the US Federal Trade Commission (FTC) enforce regarding false advertising and prohibit senders of spam from sending spam to recipients who have requested not to receive such emails. |
| GDPR (General Data Protection Regulation) | A group of regulations implemented by the European Union (EU) to protect personal data of EU citizens. |
| CCPA (California Consumer Privacy Act) | Allows residents to know all their personal info being collected. Be able to access that info. Know if it is disclosed and to whom. Know if it is sold (right to say no). Receive equal prices whether exercising privacy rights or not. |
| Cookie | a small text file that a web server stores on your computer. |
| First Party Cookie | A cookie that is created from the website currently being viewed. |
| Third Party Cookie | A cookie that is stored on a client computer by a domain other than the one that is currently requesting resources. Helps allow companies like Google to play targeted advertising. |
Created by:
crazy08
Popular Marketing sets