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Business Com

Chapter 8

TermDefinition
Acknowledgment- A message that tells a sender a message or item has been received
Claim A message that requests a refund, an exchange, or a discount on merchandise or services.
collection message A message that tries to persuade a customer to pay a past-due bill
credit refusal a message that denies credit to an applicant
fact A statement that can be proved to be true or correct
goodwill message An acknowledgment or a friendly message designed to build relationship
neutral opening Statements that do not imply a positive or a negative response to the receive
obstacle Something that hinders or prevents progress or achieving a goal
opinion A view or a conclusion that is not necessarily based on fact or knowledge
order A request that the receiver sell goods or services to the sender
persuasive message A message that tries to convince the reader to take an action
primary appeal The most convincing point in a persuasive message
proposal A formal document that describes a problem or need and recommends a solution
request denial A message that does not grant or approve an item or action
request for proposal (RFP) A document that outlines the bidding process and contract terms and gives information on what to include and how to format the bid
routine request A message that asks for information or action that the sender thinks will be given or done willingly
sales message A message that tries to persuade a potential customer to purchase a product or service
soft sell A subtle or low-pressure appeal used in attempt to sell a product or service
Created by: Sharon.Spence
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