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303 CR 003 glossary
| Term | Definition |
|---|---|
| competition | the rivalry between to or more businesses to attract scarce customer dollars |
| corporate culture | the values and the ideals that an organization encourage among its employees |
| courtesy | polite behavior; good manners |
| customer loyalty | the customers preference for a business, usually expressed in regular purchases from the business |
| customer service | activities and benefits provided by a business to its customers to create goodwill and customer satisfaction |
| customer-centric | focused on customer needs and wants |
| Etiquette | rules applying to acceptable behavior |
| FAQs | frequently asked questions, used by business to answer questions on their websites or other marketing materials |
| Incentive | something that will fulfill a customers specific desire or need |
| Internal customers | The people( i.e., employees) who work cooperatively together to achieve business goals |
| patronage | loyalty to a particular business |
| proactive | adapting to the environment in advance to the occurrence of events; taking advantage of opportunities rather than reacting to problems |
| Productivity | the amount and the value of goods and services produced(outputs) from set amounts of reasons (inputs) |
| Respect | regard or esteem |
| target market | the particular group of customers a business seeks to attract |
| touch pooints | all the opportunities that business have to connect with customers and reinforce their brand value |
| word to mouth promotion | promotion for a business provided by customers who tell others of their satisfaction with the business |
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