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303Customer Relation
| Term | Definition |
|---|---|
| Competition | The rivalry between two or more businesses to attract scarce customer dollar |
| Corporate culture | The values and ideals that an organization encourages among its employees |
| Courtesy | Polite behavior; good manners |
| Customer loyalty | The customers preference for a business; usually expressed in regular purchases from the business |
| Customer relations | All the activities a business engages in to interact with its customers |
| Customer services | Activities and benefits provided by a business to its to its customers to create good will and customers satisfactions |
| Customers-Centric | Focused on customer needs and wants |
| Etiquette | rules applying acceptance behavior |
| FAQ's | Frequency asked questions use by businesses to answer questions on their websites or other materials |
| Incentive | Something that will fulfill a customer's specific desire or need |
| internal customers | The people who work cooperatively together to achieve |
| Patronage | loyalty to a particular business |
| Proactive | Adapting to the environment in advance of the occurrence of events taking advantage of opportunities rather than reacting to problems |
| Productivity | The amount and the value of goods and services produced (outputs) rom set amounts of resource |
| respect | Regard or esteem |
| Target market | The particular group of customers a business seeks or attract |
| Touchpoints | All opportunities that business have connect with customers and reinforce their brand value |
| Word-of-mouth promotion | Promotion for business provided by customers who tell others of their satisfaction with the business |