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3.03 CR
Business Essential
| Term | Definition |
|---|---|
| competition | The Rivalry between two or more businesses to or more businesses to acttrat scarce customer dollers |
| corporate culture | The values and ideals that an organization encourages among its employees |
| courtesy | polite behavior good manners |
| customer loyalty | the customer preference for a business usually expressed in regular purchases from the business |
| customer relations | All the activates a business engages in to interact with its customer |
| customer service | activates and benefits provided by a businesses to its customers to create goodwill and customer satisfaction |
| Customer -centric | Focused on customer needs and wants |
| Etiquette | Rules applying to acceptable behavior |
| FAQs | frequently asked questions used by businesses to answer question on their websites or other marketing materials |
| Incentive | something that will fulfill a customer's specific desire or need |
| patronage | loyalty to a particular businesses |
| proactive | adapting to the environment in advance of the occurrence of events; taking advantage of opportunities rather than reacting to problems |
| productivity | the amount and the value of goods and services produces (outputs) form set amounts of resource inputs) |
| Respect | Regard or esteem |
| target market | the particular group of customers a business seeks to attract |
| touchpoints | all the opportunities that business have to connect with customers and reinforce their brand value |
| word of mouth promotion | promotion for a business provided by customers who tell others of their satisfaction with the business |