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3.01 CRM

TermDefinition
Advocacy Word-of-mouth promotion and referrals from a business current customers to its potential customers
Business process management A business strategy that stresses technology, innovation, and flexibility to align an organizations objectives and activities with customer needs
Continuous improvement A business strategy in which an organization continuously evaluates its business process to make them more effective and efficient
Corporate culture The values and ideals that an organization encourages among its employees
Customer experience management The strategies, process, and polices a business use to meet or exceed customer expectations and to provide customers wit outstanding experiences at every touchpoint
Customer loyalty The customers preference for a business; usually expressed in regular purchases from the business
Customer relationships management The strategies, process, and polices, technology, and people a business uses to build, maintain , and maximize the long-term value of customer relationships
Customer satisfaction A measure of how well a business has met its customers expectation's
Customer services Activities and benefits provided by a business to its customers to create goodwill and customer satisfaction
Customer-centric Focused on the customer needs and wants
Organization structure The company's configuration of employees for accomplishing specific business task; how the business is organized
Product development The stage in the creation of a new products in which a working model may be tested,modified, and retested; production costs are estimated and final details of the produc
Created by: madisyn.m837
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