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1.02 Key Terms

Ethics in Entrepreneurship

TermDefinition
Actualize To make a reality of something; to turn a business idea into reality
Business sustainability The successful long-term management of an organization’s financial, social, and environmental risks, opportunities, and obligations
Copyright infringement A violation of the rights of a person who owns a copyright
Corporate social responsibility The duty of businesses to contribute to the well-being of society
Nepotism The practice of using one’s power or influence to benefit one’s friends or relatives
Patent infringement A violation of the rights of a person who owns a patent
Puffery An unsubstantiated exaggeration or overstatement typically used for self-gain; most frequently used in advertisements, sales presentations, and financial forecasts
Trademark infringement The reproduction, counterfeiting, copying, or imitation, in commerce, of a registered mark, The reproduction, counterfeiting, copying, or imitation of a registered mark in commerce
Created by: user-1913569
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