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1.02 Key Terms

Ethics in Entrepreneurship

TermDefinition
ACTUALIZE To make a reality of something; to turn a business idea into reality
BUSINESS SUSTAINABILITY The successful long-term management of an organization’s financial, social, and environmental risks, opportunities, and obligations
COPYRIGHT INFRINGEMENT A violation of the rights of a person who owns a copyright
CORPORATE SOCIAL RESPONSIBILITY (CSR) The duty of businesses to contribute to the well-being of society
NEPOTISM The practice of using one’s power or influence to benefit one’s friends or relatives
PATENT INFRINGEMENT A violation of the rights of a person who owns a patent
PUFFERY An unsubstantiated exaggeration or overstatement typically used for self-gain; most frequently used in advertisements, sales presentations, and financial forecasts
TRADEMARK INFRINGEMENT The reproduction, counterfeiting, copying, or imitation, in commerce, of a registered mark
Created by: user-1914663
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