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Stack #4357238

Objective101

TermDefinition
Advocacy word-of-mouth promotion and referrals from a business's current customers to its potential customers
Business process management A business strategy that stresses technology, innovation, flexibility to align an organizations objectives and activities with costumers needs
Continuous improvement A business strategy in which organization continuously evaluates its business processes to make them more effective and efficient
Corporate culture The values and ideals that an organizations encourages among its employees
Customer experience management The strategies, processes, and policies a business uses to meet or exceed customer expectations and to provide costumers with outstanding experiences at every touch point
Customer loyalty The costumers preference for a business: usually expressed in regular purchases from the business
Customer relationship managment The strategies, processes, technology, and people a business uses to build , maintain, and maximize the long-term value of customer relationships
Customer satisfaction A measure of how well a business has met its customers' expectations.
Customer service Activities and benefits provided by a business to its customers to create goodwill and customer satisfaction.
customer-centric Focused on costumer needs and wants
Organizational structure The company's configuration of employees for accomplishing specific business tasks; how the business is organized
Product development The stage in the creation of a new product in which a working model may be tested, modified, and retested; production cost are estimated and final details of the product are planned, e.g., label promotion, and distribution
Relationship buying The purchase a customer makes because of a long term relationship s/he has established with a business
Touch points All the opportunities that business have to conncect with customers and reinforce their brand value
Word-of-mouth Publicity for a business provided by costumers who tell other their satisfaction with the business
Created by: madisyn.m837
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