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E II 101 SM-007
Objective101 Nature of Business Plans
| Term | Definition |
|---|---|
| Accounting | The process of keeping and interpreting financial records |
| Appendix | A segment added to the end of a document; includes supporting information |
| Balance Sheet | A financial statement that captures the financial condition of the business at that particular moment |
| Barrier to (market) Entry | Anything that blocks the way or makes it more difficult to enter a particular market |
| Bottom Line | Net outcome |
| Business Model | The company's method or plan for making money |
| Business Structure | A company's configuration of employees for accomplishing specific business tasks; how the business stays organized |
| Capital Investments | The amount of money the business has invested in its goods and other property |
| Business Plan | A company's bueprint for success; shows how the business works now and how it is intended to work in the future; the written business model |
| Capital Structure | The organization of the influx and outflow of the company's money, including where the money goes on a regular basis; how a business pays for its operations |
| Cash Flow | The movement of funds into and out of a business; determines the amount of cash the business has to work with at any given time |
| Cost Estimate | A ball park figure (or guess) of how much will be spent on a given activity |
| Equity | Assets minus liabilities; also known as stockholders' (or shareholders) activity |
| Executive Summary | The most important part of a company's business plan because it gives an overview of the entire document; used to determine whether it is worthwhile to read any further |
| Finance | The process of obtaining funds and using them to achieve the goals of the business |
| Financial Plan | The part of the company's business plan that shows how the business has performed financially ; how a business intends to use it's money |
| Financial Resources | All the sources of money available to a business or project |
| Financial Costs | Funding for a business activity or project through debt, equity, or venture capital |
| Fixed Assets | Items of value of a business owns that are not expected to change , e.g. buildings |
| Funding | Money available to a business from one or more sources |
| Human Resources | People who work to produce goods and services |
| Income Statement | A financial summary that shows how much money the business has made or has lost over a period of time; also called the profit-and-loss statement |
| Letter of Intent | A document communicating what a person or business intends to do within or during a specific timeframe |
| Liabilities | Responsibilities of the business, especially legal responsibilities |
| Life Cycle | The stages through which goods and services move from the time they are introduced on the market until they are taken off the market |
| Management | The process of coordinating resources in order to accomplish an organization's goals |
| Market Analysis | A systematic study of the market |
| Market Position | The rank of a particular business in a specific market |
| Marketing | An organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relations in ways that benefit the organization and its stakeholders |
| Marketing Plan | A set of procedures or strategies for attracting the target customer to a business |
| Niche | The small segment of the total market interested in a subject |
| Operations | They day-to-day activities required for continued business functioning |
| Physical Resources | Material items used to accomplish another activity |
| Product | The good, service, or idea a business offers its customers |
| Product Development | The efforts involved in the creation of a new product |
| Product Promotion | A type of promotion that aims to persuade consumers to buy a good or service |
| Profit | Monetary reward a business owner receives for taking the risk involved in investing in a business; income left once all expenses are paid |
| Resources | Any item that is used to accomplish another activity; such as producing/providing goods and services |
| Return on Equity | Financial ratio calculated by dividing net income by book value |
| Risk Management Plan | A business document that involves the planning, controlling, preventing, and procedures involved in limiting business losses; optimizes the relationship of potenial loss to gain |
| Return on Investment | Financial ratio calculated by dividing net profit by investment |
| Royalties | A percentage of actual sales that a licensee pays to a licensor; usually anywhere from 5 to 15 precent |
| Sales Volume | The amount of a firm's sales; usually expressed in dollars |
| Strategic Plan | Long range plan for the company's as a whole; usually three to five years out |
| Strategy | Plan of action for achieving goals and objectives |
| Table of Contents | The portion of a document in which the sections are listed with their page numbers for easy access |
| Target Market | The particular group of customers a business seeks to attract |
| Third Party Agreement | Legal or financial arrangement in which two companies do business through or using a third party company |
| Venture | A business or business project, usually new |
Created by:
carlie.w074
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