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Stack #4356720
Objective101 Nature of Business Plans
| Term | Definition |
|---|---|
| Accounting | The process of keeping and interpreting financial records |
| Appendix | A segment added to the end of a document; includes supporting information |
| Balance Sheet | A financial statement that captures the financial condition of the business at the particular moment |
| Barrier to (market) entry | Anything that blocks the way or makes it more difficult to enter a particular market |
| Bottom Line | Net outcome |
| Business model | The company's method or plan for making money |
| Business Plan | A company's blueprint for success; shows how the business works now and how it is intended to work in the future to work in the future; the written business model |
| Business Structure | The company's configuration of employees for accomplishing specific business tasks; how the business is organized |
| Capital Investment | The amount of money the business has invested in its goods and other property |
| Capital Structure | The organization of the influx and outflow of the company's money, including where the money goes on a regular basis; how a business pays for its operation |
| Cash Flow | The movement of funds into and out of a business; determines the amount of cash the business has to work with any given time |
| Cost Estimate | A ball-park figure (or guess) of how much will be spent on a given activity |
| Equity | Assets minus liabilities; also known as stockholders (or shareholders) equity, book value and net worth |
| Executive summary | The most important part of a company business plan because it gives an overview of the entire document; used to determine whether it is worthwhile to read any further |
| Finance | The process of obtaining funds and using them to achieve the goals of the business |
| Financial Plan | The part of a company business plan that shows how the business has performed (or is likely to perform) how a business intends to use its money |
| Financial resources | All the sources of money available to a business or project |
| Financing cost | Funding a business activity or project through debt, equity, or venture capital |
| Fixed assets | items of value a business owns that are not expected to change, buildings |
| Funding | money available to a business from one or more sources |
| Human resources | people who work to produce goods and services |
| Income statement | A financial summary that shows how much money the business has made or has lost over a period of time, also called the profit-and-loss statement |
| Letter of intent | A document communicating what a person or business intends to do within or during a specific timeframe |
| Liabilities | Responsibilities of the business especially legal responsibilities |
| Life cycle | The stages through which goods and services move from the time they are introduced on the market until they are taken off the market |
| Management | The process of coordinating resources in order to accomplish an organization goals |
| Market analysis | A systematic study of the market |
| Market position | The rank of a particular business in a specific market |
| Marketing | An organizational function and a set of processes for creating, communicating and delivering value to customers |
| Marketing plan | A set of procedures or strategies for attracting the target customer to a business |
| Niche | The small segment of the total market interested in a subject |
| Operations | The day-to-day activities required for continued business functioning |
| Physical resources | Material items used to accomplish another activity |
| Product | The good, service or idea a business offers its customers |
| Product development | The efforts involved in the creation of a new product |
| Product promotion | A type of promotion that aims the persuade consumers to buy a good or service |
| profit | Monetary reward a business owner receives for taking the risk involved in investing in a business |
| Resources | Any item that is used to accomplish another activity such as producing and providing |
| Return and equity | Financial ratio calculated by dividing net income by book value |
| Return on investment | Financial ratio calculated by dividing net profit by investment |
| Risk management plan | A business document that involves the planning, controlling, preventing and procedures involved in limiting business losses optimizes the relationship of potential loss |
| Royalties | A percentage of actual sales that a licensee pays to a licensor, anywhere from 5-15 percent |
| Sales volume | The amount of a firm sales; usually expressed in dollars |
| Strategic plan | Long-range plan for the company as a whole usually three to five years out |
| strategy | Plan of action for achieving goals and objections |
| Table of contents | The portion of a document in which the sections are listed with their page numbers |
| Target Market | The particular group of customers a business seeks to attract |
| Third-party agreement | Legal or financial arrangement in which two companies to business through a third company |
| Venture | A business or business project, usually new |
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