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BM1 Objective 101

careers in business

Advocacy Word of mouth promotions and referrals from a business's current customers to its potential costumers
Business process management A business strategy that stresses technology, innovation, and flexibility, to align an organization's objective and activities with costumer needs
Continuous improvement A business strategy in which an organization continuously evaluates its business processes to make them more effective and efficient
Corporate culture The values and ideals that an organization encourages among its employees
Customer experience management The strategies, processes, and policies a business uses to meet or exceed customer expectations and to provide customers with outstanding experiences at every vouch point
Customer loyalty The costumers preference for a business; usually expressed in regular purchasing from the business
Customer relationship management The strategies, processing, technology, and people a business uses to build, maintain, and maximize the long-term value of customer relationship
Customer satisfaction A measure of how well a business has a melt its costumers' expectations
Customer services Activities and benefits provided by a business to its customers to create goodwill and costumer satisfaction
Customer-centric Focused on customer needs and wants
Organizational structure The company's configuration of employees for accomplishing specific tasks; how the business is organized
Product development The stage in the creation of a new product in which a working model may be tested, modified, and retested; production costs are estimated and final details of the product are planned, e.g., label, promotion, and distribution
Relationship buying The purchases a customer makes because of a long-term relationship s/he has established with a business
Touch points All the opportunities that a business have to connect with costumers and reinforce their brand value
Word of mouth promotion Publicity for a business provided by costumers who tell others of their satisfaction with the business
Created by: user-1911955
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