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AP Vie Contemporaine
La publicité et le marketing
| Question | Answer |
|---|---|
| omniprésent | ever-present |
| cibler | to target |
| la cible | the target |
| tout un chacun | everyone |
| l'usager(m) | the user/customer |
| la pub(licité) | the advertising/ad |
| d'ailleurs | by the way/incidentally |
| la mise en garde | the warning |
| véhiculer | to spread |
| promouvoir(promu) | to promote |
| amorcer | to initiate |
| perpétuer | to carry on |
| la toxicomanie | the drug addiction |
| controversé | disputed |
| une revue | a magazine |
| un journal des journaux | a newspaper |
| la vente | the sale/selling |
| l'achat(m) | the purchase |
| la surcharge | the excess |
| la mise à jour | the update |
| le foyer | the household |
| une (petite) annonce | a classified ad |
| la grande surface | the large store(not mom and pop) |
| gratuit | free(of cost) |
| la marque | the brand |
| s'appuyer sur | to lean/be based on |
| l'électroménager | the house appliances |
| un mannequin | a model |
| une entreprise | a company |
| aigre-doux | bitter-sweet |
| le prospectus | the flyer/leaflet |
| le déchet | the trash/waste |
| étant donné que | given that |
| se rendre | to go |
| frapper | to impress/strike |
| récupérer | to get back/retrieve |
| déclencher | to trigger |
| déclencheur | triggering |
| rendre + adj | to make/turn + adj |
| ajouter | to add |
| à domicile | at home |
| la mise en page | the formatting |
| atteindre un but | to reach a goal |
| envisager | to consider |
| le dépliant | the brochure |
| des soldes | the sales/discount |
| la rentabilité | the profitability |
| relayer | to pass on |
| l'emballage | the packaging |
| la lessive | laundry detergent |
| s'emparer | to take possession |
| la clientèle | the customer base |
| le slogan | the slogan |
| le matraquage | the insistent repetition of a message |
| susciter | to provoke/kindle |
| se convertir | to convert to |
| le tri | the sorting/selecting |
| la campagne publicitaire | the publicity/ad campaign |
| lancer | to launch |
| trompeur | misleading |
| viser | to aim |
| le produit | the product |
| concevoir(conçu) | to create |
| l'étude de marché | the market research |
| le public | the audience |
| la consommation | the use/consumption |
| le consommateur | the consumer |
Created by:
kepaul
Popular French sets