Busy. Please wait.

show password
Forgot Password?

Don't have an account?  Sign up 

Username is available taken
show password


Make sure to remember your password. If you forget it there is no way for StudyStack to send you a reset link. You would need to create a new account.
We do not share your email address with others. It is only used to allow you to reset your password. For details read our Privacy Policy and Terms of Service.

Already a StudyStack user? Log In

Reset Password
Enter the associated with your account, and we'll email you a link to reset your password.
Didn't know it?
click below
Knew it?
click below
Don't know (0)
Remaining cards (0)
Know (0)
Embed Code - If you would like this activity on your web page, copy the script below and paste it into your web page.

  Normal Size     Small Size show me how

adv chapter 14 DEF


Advertising specialty Form of advertising that uses advertising novelties as medium for the message Examples include buttons bumper stickers and balloons with writing
Business reply mail include Pre-addressed reply postcard business reply card envelope (business reply envelope), or carton that can be mailed free by a responder.
Transit advertising Advertising that appears inside and outside on public transport vehicles, in waiting areas, and at stations and terminals.
Showing a group of outdoor boards which provide a certain percent coverage of a market, usually purchased in increments of 25 (e.g. a
Premium Merchandise offered free or at reduced price to make a combined offer (see bundling) more attractive to the customer.
Outdoor advertising Advertising on bill boards or signboards, outside of a building and often by the roadside.
List broker Person or firm that sells categorized lists of people in a geographical area for use in direct mail campaigns.
House organs Internally developed and published magazine or newsletter, designed to communicate the news and activities of an organization to its employees and select external audiences.
Direct-mail advertising Contacting carefully targeted prospects with custom tailored offers or promotional material (such as brochures, circulars, letters, newsletters) on one-to-one basis via ordinary mail or email.
Direct mailings carry what kind of response mechanism such as a toll-free number, website address, and/or a business-reply card.
In the US, direct mail advertising is the: _______________advertising medium totaling over $50 billion per year, or about 35 percent of all annual advertising expenditure. largest single advertising medium
Catalogs List of goods or services on sale with their description and prices published as a printed document, or as an electronic document (e-catalog) on internet or on a diskette, CD, DVD, etc.
BRM is used mainly in the direct mail industry, and also in facilitating the return of defective goods or disposable components (such as laser printer cartridges) for replacement or recycling.
who pays the standard mailing charges for each piece of mail receipient
who is charged a permit fee by the post office for offering business reply card service? The recipient
Business reply mail include Pre-addressed reply postcard, business reply card envelope, or carton that can be mailed free by a responder.
Broadsides Unfolded sheet of large size paper printed only on one side and used usually as a poster
Advertising specialty Form of advertising that uses advertising novelties as medium for the message
Examples of advertising specialty forms include buttons, bumper sticker,s and balloons with writing
Created by: aml4x



Use these flashcards to help memorize information. Look at the large card and try to recall what is on the other side. Then click the card to flip it. If you knew the answer, click the green Know box. Otherwise, click the red Don't know box.

When you've placed seven or more cards in the Don't know box, click "retry" to try those cards again.

If you've accidentally put the card in the wrong box, just click on the card to take it out of the box.

You can also use your keyboard to move the cards as follows:

If you are logged in to your account, this website will remember which cards you know and don't know so that they are in the same box the next time you log in.

When you need a break, try one of the other activities listed below the flashcards like Matching, Snowman, or Hungry Bug. Although it may feel like you're playing a game, your brain is still making more connections with the information to help you out.

To see how well you know the information, try the Quiz or Test activity.

Pass complete!

"Know" box contains:
Time elapsed:
restart all cards