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Chapter 1 - Overview
Overview of Graphic Communications
| Question | Answer |
|---|---|
| graphic communications | The exchange of information in a visual form, such as words, drawings, photographs, or a combination of these |
| substrate | Any material with a surface that can be printed or coated |
| copy | The text elements (words) used in producing printed products |
| artwork | The graphic elements (line art and photographs) used in producing printed products |
| line art | An illustrated image drawn by hand or using a computer software (solid black lines on white background) |
| continuous tone copy | An image with an infinite number of gradations between the lightest highlights and the darkest shadows |
| image carrier | A press plate or other intermediate used to transfer identical images onto a substrate |
| editing | The final preparation of the author's or writer's manuscript for publication, including checking the text, line art, and photographs |
| page composition | Prepress process of setting type and image layout for a page |
| photoconversion | The processes that use light to place the original image onto a light-sensitive material |
| process camera | Device used to make enlargements, reductions, and same-size reproductions of originals for use in page composistion or stripping work |
| process colors | The four colors of ink used for color printing: cyan, magenta, yellow and black (CMYK) |
| image assembly | The process of electronically assembling line and halftone nagatives or positives into pages |
| computer-to-plate (CTP) | Imaging systems that take fully-paginated digital materials and expose this information to plates without creating film intermediates |
| printing | A process involving the use of a specialized machine to transfer an image from an image carrier to a substrate |
| printing press | A specialized machine used to transfer an image from an image carrier to a substrate, usually paper |
| flexography | a relief printing process that uses flexible printing plates |
| impactless printing | term for several types of printing that do not require direct contact between an image carrier and the substrate |
| electrostatic printing | A printing method that uses the forces of electric current and static electricity |
| binding | The process of joining together multiple pages of printed product by various means including sewing, stapling, spiral wire, and adhesives |
| finishing | A general term that applies to the many operations carried out during or following printing |
| commercial printing | A segment of the graphic communications industry that produces various products for customers, including forms, newspaper inserts, and catalogs |
| quick printing | A subdivision of commercial printing, consisting of shops specializing in rapidly completing short-run printing and photocopying work for business customers |
| periodical printing | That segment of the graphic communications industry consisting of plants that are designed primarily to print magazines |
| newspaper printing | A segment of the graphic communicatins industry that involves publishing and printing daily or weekly newspapers |
| book printing | Graphic communications industry segment that produces trade books and text books |
Created by:
psmith4
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