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Mass Media - Test #2

Only new authors are putting books online false
Are books advertiser supported false
Have books been historically an agent of social change true
Are books the most or least in audience reach least
Gutenberg's printing press and its effects spread slowly false
Disinformation is more online today true
What are the first 10 amendments known as? The Bill of Rights
Oldest nation newspaper is the Wall Street Journal true
What did the Lumiere brothers create? cinematography in 1895
Films were produced for theactrical film true
Young people see movies true
Does audience testing work? (asking an audience about a movie which then determines if a movie will be successful or not) true
The theatrical window is getter shorter (how long after a movie is released is it put online) true
FRC true
More people listen to AM than FM radio false
Podcasts are a niche platform false
Telecommunication acts in 1996 led to deregulation - allowed the existence of duopolies true
RADIO IS DEAD false - IT IS FLATLINED
The 1939 world fair is where TV first showed up true
Nonlinear TV watching is watching TV on our own schedule true
Revenues from streaming services is more than from physical discs/rentals true
Video game revenue has not yet matched movie revenue false
Some critics see the internet as harmful but internet brings more people into the political process false - internet has not brought more people into the political process
Disinformation and misinformation are the same false
What was the first social media? classmates
Offset lithography late 1800s, made printing possible from photographic plates instead of metal casts
Platform agnostic publishing media is accessible on multiple platforms
Early printing increased literacy forming the what penny press
Paywall can't read an article unless you have a subscription - you have to pay first
Development of technology e-readers and smartphones led to reading newspapers online
First African American newspaper Freedoms Journal - 1827
Penny press newspapers from the 1830s selling for one penny
QR codes barcode that stores data (links, phone #s, coupons) - in most magazines
Trade publications books including fiction, most nonfiction, cookbooks, biographies, art books, coffee-table, and how-to books
Theatrical window time from when a movie is first released to theaters until it can be sold directly to retailers and the public
Movie seat price based on where you sit - dynamic pricing
Father of Radio Marconi - first to send radio waves across the ocean
First to put voices and music over airwaves DeForest - audion tube
Talking Machine Edison
Most listened format on the radio adult contemporary
1912 sinking of Titanic and Radio Act of 1912 - required wireless operators to be licensed by the Secretary of Commerce and Labor
1927 Radio Act of 1927 - airways belong to the public
What is a zero TV home? having no TVs
What did Lucille Ball do for TV? created the syndication industry, reruns were possible, TV industry moved to Hollywood w/ entertainment film mindset, weekly series were now produced quickly
Nielson ratings for TV
Arbitron ratings for radio
What are TV networks? networks control what appears on network and non-network TV
Interactive TV cable and satellite allow viewers to "talk back" to content providers - digital cable TV offers this
Why was streaming made possible? the internet
Free cable is a part of what level? basic
What does LED stand for? light emitting diode
How many North Americans play video games? 3/4 or 75%
Most commonly used device for playing video games? smartphones
Created by: ila2309
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