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303 Customer Relatio
Customer Relations
| Question | Answer |
|---|---|
| Competition | The rivalry between two or more business to attract scarce customer dollars. |
| Corporate culture | The values and ideals that an organization encourages among its employees. |
| Courtesy | Polite behavior; good manners. |
| Customer loyalty | The customer's preference for a business; usually expressed in regular purchases from the business. |
| Customer relations | All the activities a business engages in to interact with its customers. |
| Customer service | Activities and benefits provided by a business to its customers to create goodwill and customer satisfaction. |
| Customer-centric | Focused on customer needs and wants. |
| Etiquette | Rules applying to acceptable behavior. |
| FAQs | Frequently asked questions; used by businesses to answer questions on their websites or other marketing materials. |
| Incentive | Something that will fulfill a customer's specific desire or need. |
| Internal customers | The people (i.e., employees) who work cooperatively together to achieve business goals. |
| Patronage | Loyalty to a particular business. |
| Proactive | Adapting to the environment in advance of the occurrence of events; taking advantage of opportunities rather than reacting to problems. |
| Productivity | The amount and the value of goods and services produced ( outputs) from set amounts of resources ( inputs). |
| Respect | Regard or esteem. |
| Target market | The particular group of customers a business seek to attract. |
| Touchpoints | All the opportunities that business have to connect with customers and reinforce their brand value. |
| Word-of-mouth promotion | Promotion for a business provided by customers who tell others of their satisfaction with the business. |