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303 key terms

Customer Relations

Corporate culture the values and ideals that an organization encourages among its employees
competition the rivalry between two or more businesses to attract scarce customer dollars
courtesy polite behavior: good manners
customers loyalty the customer's preference for a business: usually expressed in regular purchases from the business
customer relations all the activities a business engages in to interact with its customers
customer service activities and benefits provided by a business to its customers to create goodwill and customers satisfaction
customer- centric focused on customer needs and wants
etiquette rules Appling to acceptable behavior
FAQ frequently Asked questions; used by business to answer questions on their websites or other marketing materials
Incentive something that will fulfill a customer's specific desire or need
internal customers the people(i.e employees) who work cooperatively together to achieve goals
Patronage loyalty to a particular business
proactive adapting to the environment in advance of the occurrence of events; taking advantage of opportunities rather that reacting to problems
productivity the amount and the value of goods and services produced (outputs) from set amounts of resources (inputs)
respect regard or esteem
target market the particular a group of customers a business seeks to attract
touchpoints all the opportunities that businesses have to contact with customers and reinforce their brand value
word-of-mouth promotion for a business provided by customers who tell others of their satisfaction with the business
Created by: user-1789374
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