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Duffy Palooza
All of Duffy's class condensed into one study MANIA
| Term | Definition |
|---|---|
| Web colour mode | RGB |
| Print colour mode | CMYK |
| PPI | Pixels per inch. |
| Centre spread | Middle sheet in a magazine. |
| Vectors | Paths, not pixels; infinitely scalable. |
| Bleed | Artwork extends past the trim for clean edges. |
| Characters | The letters. |
| Portable document format; compresses the file into a smaller file. Most common format for delivering final art to printers. | |
| One Sheet Elements | Photo, bio, contact info. |
| Copy | Words on any page. |
| Wordmark | Logo that is literally a word (i.e. Jeep, or Google) |
| Promo shots | Head shots, publicity shots, 8x10s |
| Promo shot elements | Well lit, recognizable, don't be high |
| Album shot | Conceptual, doesn't need to be well lit or recognizable |
| Photography elements | Photographer, wardrobe, hair & makeup, art director, location, performance |
| The Magic Triangle | Good, cheap, fast, where you can only have two at a time. |
| Blue Note Approach | Resourceful, budget friendly, quick results, identity |
| Interpolation Rule | Increasing by the nearest ratio to give minmal quality distortion |
| Knockout | White against a dark background |
| Stock photos | Found art |
| Rule of Thirds alternate name | Swiss grid |
| Press Approval | Go to see your job being printed and you approve it |
| Pagination | The arrangement of pages. |
| Standard Sheet/Tabloid/Ledger dimensions. | 11x17 |
| Spread | Two facing pages (left & right) |
| Printer Spread | Front cover is on the right, zigzag pattern descending from there. |
| Reader Spread | Front cover is on the right, but the rest of the pages are together; used to show the reader from their perspective |
| Visual Hierarchy | What order your eyes travel on a document across the elements that are there. |
| Visual Hierarchy: Hero | Where your eyes go first. |
| Visual Hierarchy: Sub-Hero | Where your eyes go second. |
| Visual Hierarchy: Body-Copy | The smaller text you see last |
| Pictograph | A symbol that represents something. |
| Type-Face | The main name of the font (i.e. Times) |
| Font | The type of type-face (i.e. narrow, condensed) |
| Brief | Brief description of the job; concept, vision, usage, deadline, budget. |
| Buyout | Allows you to own the logo the graphic designer created. |
| Leading | Spaces between the lines. |
| Kerning | Spaces between the letters. |
| Letter dimensions | 8.5 x 11 |
| Legal dimensions | 8.5 x 14 |
| Printing Spec can include... | - dimensions - file format - colour system - method of delivery (MOD) - deadline - naming |
| PMS | Pantone matching system, also called specials, matches or spots - it's a colour not represented by the RGB or CMYK spectrum. |
| Offset Lithography | Shortened to offset or litho, convert artwork to negative film. |
| Laysheet | The sheet your printing on (i.e. for business cards). Also called a press-sheet. |
| Ganging Up | Printing multiple things on one sheet. |
| Line | One colour or the other - no shifting. |
| Hi-Res | 300 ppi, for print |
| Low-Res | 72 ppi |
| Rich Black | The black is reinforced by other colours by being under them making it look richer. Also called 4-colour black. |
| Finishing Elements | The steps after printing has occurred; binding, die cutting, gluing, trimming, adhesive backing, perforation, tabling, laminating, foil stamping, hole drilling, tipping in, varnishing |
| When are "Special" colours used? | For magazine covers, and book covers. Also called PMS. |
| Coded Stock | Glossy |
| Uncoded Stock | Matte |
| White Flood / Donut | A CD label covered entirely in white ink. |
| Nipple | Device that holds a CD in place. |
| Safety / Live Area | 1/8 inch inside the trim; as long as the critical artwork is within this, then it's not at risk of being cut off. |
| Trim | The size of the finished piece |
| Registration Mark | Circle with a cross inside of it, indicates the alignment of the CMYK plates. |
| What is average type like for books & newspaper? | Serifed font, 9pt for the body copy |
| Why ugly on purpose? | To catch attention. |
| Not "letters", but? | Characters |
| What does an art director do? | Supervising the look/feel of project. |
| Most important album cover element? | The vibe/feel. |
| What's white space? | The space in any design for breathing room. |
| What's the KISS theory? | Keep it simple, stupid. |
| Why should you avoid stretching fonts? | Legibility & distortion. |
| Digital photography advantages? | Immediate results, unlimited photos, immediate editing |
| Most common deliverable format for print? | High quality print PDF |
| Most common deliverable format for web? | jpeg or png |
| What is a jpeg? | A compressed file. |
| Most common unit of measurement to North American print? | Decimal inches |
| Most common unit of measurement to everywhere but North America for print? | Centimeters & millimeters |
| Most common unit of measurement for web design? | Pixels |
| What is the software you'd most likely use when creating a logo? Why? | Adobe Illustrator - infinitely scalable |
| How to make an RGB file any colour? | Convert bitmap to TIFF file. |
| Menu options to adjust colour values? | Levels, curves, hues, saturation, brightness |
| What are the two colour systems in print production? | CMYK & PMS |
| Commercial printing is called? | Offset lithography |
| What is the alternative to offset lithography? | Digital printing |
| If you need a large quantity of print, which method do you use? | Offset lithography |
| What's a limited quantity print job called? | Short run or limited run |
| Which printing process takes the longest? | Offset lithography |
| What is CMYK also called? | 4 colour or full colour |
| What does CMYK stand for? | Cyan, magenta, yellow, black |
| 4-colour black | Black is reinforced by other colours. |
| How does low res look when printed? | You can see pixelation; low quality. |
| What happens when you don't use the right resolution? | Poor quality. |
| Continuous tone | Continuous shifting of tone. |
| Half-tone | Continuous tone converted to pixel colours. |
| What do we call staple binding? | Saddle stitching |
| What is the standard amount of bleed? | 1/8 inch |
| What file format is usually indicates low res? | jpeg |
Created by:
heycmaia
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